The 2011 rendition of Dealer Expo was an extremely successful event for us, enabling our team to meet with industry dealers from across the country and talk to them about carrying DFR’s extensive list of products. These powersports dealers had the opportunity to get a close-up-and-personal look at what’s hot and what’s new in the world of DragonFire Racing and off-road UTV products and accessories.

And, of course, the ultimate winner in this expo exchange is you — our customer — with increased access and service to our products at the local level. Located in the dirt area of Dealer Expo, our primary booth featured the new and decked-out 2011 Polaris RZRS, featuring lots of our latest gear, including:

• Our suede DFR racing steering wheel with quick-release technology (http://www.dragonfireracing.com/new-t6061-race-wheel.aspx)
• Our Plus-6 Long-travel suspension system (http://www.dragonfireracing.com/rangerrzr6overracekit.aspx)
• DragonFire Racing by Yoshimura Exhaust Fuel Management System (http://www.dragonfireracing.com/dfr-by-yoshimura-polaris-rzr-exhaust.aspx)
• Newly designed bumpers (http://www.dragonfireracing.com/rangerrzrpre-runnerbumper.aspx)
• New radius cage (http://www.dragonfireracing.com/new-rzr-radius-cage-bed-mount.aspx)
• New RZR doors (patent pending): (http://www.dragonfireracing.com/polaris-ranger-rzr-suicide-doors.aspx)
• New single-row light bars (Bumper featured a 12”, the roof featured a 32”) (http://www.dragonfireracing.com/dfr-stealth-led-light-bar-12.aspx)
• New number plate system (patent pending — available Spring 2011)

Thanks to everyone who took the time to stop by the DragonFire Racing booth at Dealer Expo. Look for us again next year in Indianapolis. In the meantime, here are a few more pictures from this year’s show:

The best way to buy DragonFire Racing parts is through your local powersport or motorsport retailer. There, you have the opportunity to establish a relationship with a local dealer or shop owner that’s bound to create immediate dividends. From stocking the parts and accessories you need most, to making recommendations on local trail rides and riding techniques, your local retailer is in the know and ready to service all your needs.

Currently, DFR supplies ATV and UTV parts and accessories to hundreds of retailers and dealerships here in the United States and other parts of the world, including Mexico, Dubai, Australia, South America, and Continental Europe. And, with our recently announced agreement with MTA Distributing – which has distribution centers in four states and possesses one of the power sports industry’s premier sales forces – more power sport shops are adding our products as we speak.

To find a local powersport or motorsport retailer that carries the DragonFire lineup of UTV parts and accessories, call our office anytime between Monday – Friday (8:00 a.m. – 5:00 p.m.) at either 1-800-708-9803 or 1-480-834-3411.

Other options for buying our products include through our website – www.DragonFireRacing.com — and by using the DFR catalog, which can be downloaded for free by clicking here.

Among the DragonFire products to be distributed by MTA are our light bars, seat belts, windshields, long travel suspension, exhaust pipes and wheels. MTA will also distribute DFR’s new product line for 2010, including our rugged off-road gauges and gauge pods, hood scoops, youth seat belts and several new DFR engine components.

MTA has distribution centers in four states and has one of the power sports industry’s premier sales forces. As a result, the DragonFire product line will complement MTA’s sales focus and expand access to our premier products throughout the country.

Ask your local retailer to contact MTA about carrying DragonFire products if they don’t already do so. MTA’s website is www.MTADistributing.com.